While many websites have access to very basic statistics about website usage, more advanced tracking systems can provide a wide variety of crucial information about your web site visitors.
  
Which Pages or Your Website are Most Popular?
You should be able to see which pages are most popular. How many people visit your website, which search engines are being used to find your website - what are the phrases which people are typing into the search engines in order to find your website.
 
Summarised this starts to give useful information - what are they interested in, popular pages which might mean interest in the product or service, identify major interest areas which can then be used to your advantage in future marketing activity.
  
We provide visitor statistics or website traffic analysis as it is sometimes called with all sites designed by us. The visitor tracking package provides details as mentioned above along with a whole host of useful information.
  
Which Keywords Should I use?
Search terms and search strings appearing in the reports can tell you a lot about the key words you have successfully optimised. You might find that you are getting traffic on some unexpected terms and failing on some you hoped would do well. However, this could in fact mean you have hit on some useful words that your competitors have missed! The reports can assist into future Search Engine Optimising activities.